As traditional codes break down and a new generation finds its own language, men’s fashion becomes a place where every moment counts. In this campaign, H&M celebrates the new menswear movement that puts personal style front of stage. Henrik Nordvall, Global Business Unit Director for Menswear at H&M. He is so relatable, inspiring guys around the world to create the moment with their look themselves,” Pete encapsulates everything H&M loves about the new menswear mood, with his self-confidence and play with personal style. “We are thrilled that Pete Davidson is the face of our bold new campaign. The clothes are comfortable and feel great to wear which is what I love about H&M,” We had a lot of fun creating the photos and content. The brands’ local celebrity partners have terminated their contracts, Chinese landlords have shuttered stores and their products have been removed from major e-commerce platforms.Ĭaught between calls for patriotism among Chinese consumers and campaigns for conscientious sourcing of cotton in the West, some other companies, including Inditex, the owner of the fast-fashion giant Zara, quietly removed statements on forced labor from their websites.“Collaborating on this campaign was a great experience. In recent days, H&M and other Western clothing brands including Nike and Burberry that expressed concerns over reports coming out of Xinjiang have faced an outcry on Chinese social media, including calls for a boycott endorsed by President Xi Jinping’s government. More than a week after the Swedish retailer H&M came under fire in China for a months-old statement expressing concern over reports of Uyghur forced labor in the region of Xinjiang, a major source of cotton, the company published a statement saying it hoped to regain the trust of customers in China.

New contnraversal h and m ad